For a long time, many real estate companies and professionals had based their decisions on networking and instinct. Today, real estate analytics make it possible to paint clearer pictures of future risks and opportunities for a property or location. Data analysis is becoming the main factor in the process of decision-making in real estate deals.

Big Data in Real Estate

Big data has had a huge impact on the way companies are doing business in every industry across the world, including real estate. Even though many of the decisions about real estate investment were once determined greatly by first impressions and hearsay, use of big data analytics for real estate is quickly becoming the main factor in the process of decision making today.

There was a time when the real estate analytics tools essential for proper analysis and drawing of relevant conclusions from big data were only used by big investment firms and real estate companies. However, due to the increase in personal computing power and internet use, any person can use a computer and find appropriate information on a property and its market within a few minutes. Such information would have taken a number of years to collect in the past.

Investors, home buyers, and realtors are using real estate analytics to make accurate predictions on risk and market trends so that they can avoid losing money. Using real estate analytics is the best way to get started in real estate. If you are already a real estate investor but you are not using real estate analytics in your investment analysis and decision making, then you are probably missing out on some of the most profitable investments out there.

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Types of Real Estate Analytics

The real estate analytics available to an investor are of two types. To find the best low-risk investments available in the market, a real estate investor needs to use both.

1. Traditional Analytics

Traditional analytics refers to real estate analytics that are a result of analyzing big data and understanding what happened in the past with investment properties and real estate markets and why. Therefore, traditional analytics can be used by real estate investors to figure out and fix past mistakes or to carry on with past successful actions.

2. Predictive Analytics

Predictive analytics is fundamental in data science where such patterns cannot be easily detected by even human professionals. Such analytics create a reliable projection of what might come about in the future by including what-if circumstances, hence also taking into consideration risk issues.

Predictive analytics usually makes use of big data to look into the future by predicting market trends and the future of a specific investment property. Predictive data is a good tool to use when making real estate investment decisions since it can help an investor to make better-informed decisions than when using traditional analytics only.

With predictive analytics, real estate investors can accurately assess where and when to invest, improve their selections, and find the real value of investment properties. They also guide the real estate investor into effectively managing their investment property, leading to a higher return on investment.

Related: Using Predictive Analytics Makes Real Estate Investors Rich

Benefits of Real Estate Analytics

Real estate analytics has many benefits for a real estate investor. Here are some of the ways that an investor can benefit by utilizing real estate analytics.

1. Easily Accessible Information

Real estate big data and its analysis are readily accessible to every property investor seeking it. This makes it possible for real estate investors to easily access certain facts and information regarding an investment property.

2. The Risk Factor Is Reduced

A real estate investor typically wants to find property investments that have the lowest risk possible since a lot of money, effort, and time goes into investing. Real estate analytics help to lower the risk in real estate investing by providing information about different aspects of an investment property. Looking at a property from all possible angles will help in ensuring a more accurate determination of the risk involved.

Related: 10 Major Risks of Real Estate Investing and How to Reduce Them

3. Better Decision Making

With real estate analytics, a real estate investor is able to confidently make informed decisions without any guesswork. Instead of selecting any property and wishing for the best, an investor can back his/her investment decision with reliable data and analytics.

Related: Make Smart Investment Decisions Based on Cash on Cash Return

4. Better Understanding of Real Estate Markets

A clear and comprehensive understanding of real estate markets is important when investing. Real estate analytics give an in-depth look at any housing market, thus enabling a property investor to see the markets and investment properties that are doing well and why. Investors will also be able to avoid failing markets.

Too often, real estate analytics remains an undervalued and underutilized element in the current real estate market. Proper use of big data in real estate deals drives us closer to a smooth environment where sellers and buyers can almost relate directly, making confident and more informed decisions while alleviating unwanted surprises later in the process. If you are a first-time real estate investor, getting started with real estate analytics will play a big role in the success of your investments. With them, any real estate investor can enter the industry with a higher chance of succeeding even with lack of real estate skills and contacts.

Mashvisor will help you understand more on how to find an investment property using real estate analytics. By using predictive analytics in many of its real estate analytics tools, such as the investment property calculator, real estate investors are able to make smarter and faster decisions. This investment property calculator is important in helping real estate investors because it allows them real to do calculations and see predictions for an investment property to find out its rate of return on investment.

To learn more about Mashvisor’s real estate analytics tools, click here. To start out your 14-day free trial with Mashvisor, click here.

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